From zero to here in under a year.
We Da People Network launched in July 2025 and has become one of the fastest-growing independent 2A media networks online. Community-first. With the culture in mind. No agency. No network deal. Built by the crew, for the crew.
On Set · 2026
By the Numbers
Built fast. On purpose.
The Story
A network, not just a podcast.
The flagship show, We Da People Podcast, launched in July 2025 to fill a gap the team noticed in 2A media: a place where Black gun owners, new shooters, and grown people could have real conversations about freedom, training, and responsibility — without the tactical-bro cosplay or the cable-news shouting.
The first episode was a roundtable with friends about being Black in the gun community. By December 2025, the show gained 35,000 YouTube subscribers in a single month. Today the network sits at 66K+ subscribers, 6.7M+ total views, and 214 episodes shipped — all in less than a year.
A second show, Out Da Mud, is launching out of the same DNA. The community lives in Discord, on Facebook, and at live meetups under the "A Regular Meetup" series. The merch is built like a streetwear drop. The affiliate roster is hand-picked brands the crew actually trains with.
Where the audience lives
Across every major platform.
Sponsorships & Partnerships
Work with us.
Brand integrations, sponsored episodes, network deals. We're selective about partners — we vet every brand we put in front of the audience.
partners@wedapeople.tv
Press & Media
Press inquiries.
Interview requests, quotes, story collaborations. Reach out — we're happy to talk to journalists covering the 2A space, Black gun ownership, or independent media.
shelton@wedapeople.tv
Stats last updated 2026-05-06